Google Launches New SEO Tool To Help Developers, Websites

Google has launched a new tool that measures many aspects of a website, including how well it follows SEO best practices.The new tool is currently in open beta and available at web.dev

web.dev is designed to help developers and site owners apply modern web capabilities by providing analysis and recommendations.Web.dev is an online tool that was developed to provide the site owners and developers assistance in applying the latest web technologies.

According to Google, this tool is designed after the analysis of user needs they have been witnessed in over ten years.To provide the best experience for website owners, web.dev has several audits including SEO, accessibility, performance, and more.

The tool analyzes:

Performance:

It audits for metrics such as first paint and time to interactive to determine the lag

PWA(Progressive Web App):

It assesses your page against the Progressive Web App checklist

Best Practices:

It looks at things like whether your website uses HTTPS and correct image aspect ratios

SEO:

It checks for best practices to ensure that your website is discoverable

Accessibility:

It looks for common problems that could prevent users from accessing your content

Once you enter your URL on web.dev, it analyzes the site and shows your score along with a list of recommended improvements. It lists recommendations in the order of their impact on your site. You can also choose to download the detailed report for extensive guidance on how to improve your site in every area. If you implement the recommended changes, they will reflect on web.dev only after 24 hours.

Google’s new tool could be useful not only for developers and web publications, but also for SEO consultants. The search engine giant already offers a 32-page guide for best SEO practices. If you want to become an SEO expert, you need to have at least a basic understanding of HTML web page components, CSS3, jQuery, PPC , and local SEO.

That’s just the beginning of the SEO journey. You have to become familiar with how to optimize a Google My Business listing, content creation, link building, and a lot more. Even your social media reach plays an important role in your website’s SEO .